Introduction
Publicity as the name suggests, is the department which projects an institute's image to the outside world. The inherent values and the standards of quality become meaningless, if not projected right. And due to the rise in per capita income and help from the third party alliances (health insurance sector), patients now have an excess to the best of the facilities. Hence the projection needs to be effective to carve an impression to the prospective patients. The department focuses on integrated marketing communication for the hospital including Copywriting and development of marketing materials, brochures, direct mail, advertising, emails, website and press releases for publications. It works extensively with local and national media to provide the public with newsworthy information while ensuring that the basic rights of each patient are adequately protected. It provides publicity for all newsworthy events, or events in the public interest, which involve the Hospital and associated services.

Auditorium
 

Booking

Formal application for the use of the auditorium is available with Publicity and Marketing division. An individual responsible for the meeting must complete and sign an application form. Completed forms must be filed with the Office Publicity and Marketing division not less than 2 weeks in advance of event. Any cancellations or change of meeting dates must be approved by Medical Superintendent

Priorities The scheduling of the Hospital Auditorium will be on a first-come, first- serve basis according to the following priorities:

	Administrative meetings
	National, state or regional conferences, CMEs, workshops etc
	Hospital and Colleges Departments
	Other Groups after formal permission from the Medical Superintendent
	(Each request must be approved by the Medical Superintendent)

Guest Houses Guest House is a beautiful starting place for visitors to the hospital campus. The Guest house at Christian Medical College and Hospital promise a warm and comfortable stay for the guests. The tastefully modern, silent rooms are available on single and twin sharing basis. The guest houses have modern kitchen along with quite dining space. The laundry of guest is taken care of on request. Bookings These are done well in advance in the Marketing and Publicity division under the Medical Superintendent’s office. If available, guest rooms are reserved for personal guests of the hospital staff. But preference is given to the institutional guests. Hospital has tie-ups with a number of hotels nearby to meet the requirement of accommodation of guests.
Medical Photography Medical photography is a unit of Publicity, Marketing & PR department with two assiduous and veteran members. The unit helps the doctors of the hospital to prepare presentations. The Photographers shoot institutional events, of any casualty patient, requested by the head of attendant department, for media and individual purpose. It also provides LCD and slide projector, as and when required by the departments and provide assistance for the same. Medical Photography is an  integral part of the Publicity Department and actively involved in the following activities:
	Photo coverage of all the significant events (academic / Cultural ) In the hospital and medical/dental/nursing colleges & Medical Camps.
	Pictures profile of patient Case Studies, Surgical Procedures.
	Presentations (Power Point Slides, Transparency, Compact Discs) for international conferences, workshop, CME's, Hospital Grand Rounds.
	Providing and operating LCD Project for Multimedia Presentation Project and PA system for institutional events.

The staff produces a wide variety of  communication aids used in teaching. publishing  research and patient education for CMC & Hospital.

Production Areas

Photography

	1.	Clinical Photography
	2.	Reprographic Photography (color and black and white)
	3.	Illustrative and Technical Photography
	4.	Colors film processing
	5.	Black and White film processing and printing
	6.	Flatbed scanning
	7.	Image manipulation
	8.	CD Writing

Graphics   1. Anatomical artwork   2. Computer generated artwork for publication   3. Computer generated slides   4. Desktop publishing - brochures, booklets and pamphlets   5. Large format conference and display posters

Audiovisual   1. Equipment delivery and setup   2. Maintenance of audiovisual equipment

We will be developing Videoconferencing & Video  Production.